Bangalore: Bangalore Metro Rail Corporation Ltd (BMRCL) is toying with the idea of placing ads within the trains. The aim is to increase non-operational revenue that will help in support other functions. The ads would be places outside the coaches; instead they will be within the coaches.
BMRCL feels that they would not be placing ads on the exteriors as it will shadow the identity of the services offered by metro. They will display advertisement inside the six-coach metro coaches.
Chief public relations officer of BMRCL, UA Vasanth Rao shared that it would not be a good idea to place ads in three-car train. The coaches are congested and commuters might not see the ad. Once six-car train coaches start to ply on the network, ridership will increase wherein they will get better ad rates.
Currently, BMRCL has only one six-car train with 49 three-car trains getting additional coaches. This will happen once Bharat Earth Movers Ltd (BEML) delivers them by June 2019.
Rao also said that they are exploring various advertising models that will not hamper the aesthetic aspect of the train. BMRCL is looking to have panels within the coaches to avoid scratches and scuff marks.
BMRCL registers a daily ridership of around 4 lakh that generates fare revenue anywhere between Rs 90 lakh and Rs 1.3 crore.
Bangalore Metro offers advertisement option at pillars and within the metro station premises. As per their official statistics with regards to revenue earned from advertisement, the figure show an increased from Rs 8.2 crore in 2016-17 to Rs 12.5 crore in 2017-18. Additional 4 crore revenue was generated between April to June this year itself.
The BMRCL officials also shared that advertisements placed on hand rails and standees have received good response from the firms advertising their services.
Ironically, BMRCL has registered a rise in ridership yet it has incurred a loss of Rs 538 crore during the financial year 2017-18.