Noida: Commuters were taken by surprise on Wednesday when the sign board at Sector-32 read, Wave City Centre metro station. The change of name of Noida City Centre metro station was made as the real estate firm Wave Infratech, in April this year, had won the bid for naming and marketing rights of the station for the next 10 years.
Wave has also got the 500 sq metre of advertisement space to advertise its brand.
Similarly, the city can also expect four new stations in a brand new avatar. Delhi Metro Rail Corporation (DMRC) had introduced the idea of renaming the stations in June last year, as a part of its attempt to generate revenue.
In December last year, the Noida Metro Rail Corporation (NMRC) had also announced that the they will auction metro stations along the 28 km Noida-Greater Noida metro link, following the footsteps of Gurgaon’s Rapid Metro, which has already named metro stations after various brands.
The aim to brand metro station is being done to ensure that the transportation project gets additional revenue from sources other than tickets.