DMRC’s one-stop Next-gen app to offer virtual mall, tourism hub

Delhi Metro
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Delhi (Metro Rail News): Delhi Metro is planning to launch a smartphone application called ‘DMRC FuNB,’ which will allow Metro users to shop from ‘homegrown’ merchants via a virtual mall. Other features of the app include live commentary on neighbouring regions that the Metro train goes through, exclusive deals on services, cab booking, etc.

As per a DMRC official, the organisation is creating a next-generation digital technology platform (DDP), and the mobile application is part of this platform.  It is expected to improve user safety and convenience while providing DMRC with new business possibilities.

He added, “The users of the digital technology platform and mobile application would also get exclusive value offers. A FuNB mobile application user visiting a partner website through the Virtual Delhi Mall and purchasing products would be provided with benefits such as cashback, apart from loyalty or rewards programme.”

Apart from the virtual mall, the DMRC FuNB programme will include a Tourist Hub function, which will provide users with access to a “powered tourism experience,” When a Delhi Metro train passes by attractions, local events, and selected curated experiences, there will be live commentary, he stated.

According to the official, DMRC would bring on board travel and tourism partners in the Delhi NCR for this. In addition, DMRC is searching for aggregators to onboard and manage different partners so that the digital platform can give a consistent user experience.

He stated, “We’re working on a first-of-its-kind, next-generation digital platform. Users would be able to make online purchases of goods and services through a single touchpoint on the digital platform.”

The platform is expected to cover all such online requirements in one spot, from buying electronics, fashion, and groceries to ordering food and booking a cab to buying tickets for events and curated walks to vouchers and coupons. In addition, users would receive personalised offers based on demographics and online behaviour.

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