DELHI (Metro Rail News): DMRC (Delhi Metro Rail Corporation) has teamed up with IIIT-Delhi (Indraprastha Institute of Information Technology, Delhi) through its Centre for Sustainable Mobility (CSM) to bring technological progress and innovation to public transportation. They recently signed a Memorandum of Understanding (MOU) to collaborate on this endeavour. The signing event was attended by Sh. Vikas Kumar from DMRC, Dr. Amit Kumar Jain from DMRC Ltd, Dr. Pushpendra Singh from IIIT-Delhi, and Dr. Pravesh Biyani from IIIT Delhi.
This partnership between DMRC and IIIT-Delhi aims to achieve the following:
Open Transit Data (OTD): Open transit data is all about sharing transportation-related information such as schedules and routes. This information is made available to the public in a standardized format. With support from DMRC , IIIT Delhi has begun publishing transit data on the OTD platform of Delhi (https://otd.delhi.gov.in/). This information will include details about stations, fares, and schedules in a format called General Transit Feed Specification (GTFS). This data sharing will improve the overall experience of using public transportation and help create a more seamless and efficient travel experience within the metro system. This data will be accessible through various means such as mobile apps, websites, and digital displays at transit stops and stations.
Dynamic Advertising Screens: As part of this partnership, Delhi Metro has proposed dynamic advertising screens at the gallery of Dwarka Metro station (an interchange of the Blue and Grey Lines). These screens are designed for digital marketing purposes. Marketing agencies can register themselves on an online platform created for this purpose. This platform provides information about available advertising space and rates for different time periods. Marketing companies can select and purchase time slots for advertisements online, complete payments online, and even upload their advertising content (videos or static images) through this platform.
Notably, this project introduces a unique approach in the Indian metro system. The collaboration between DMRC and IIIT-Delhi, signifies a notable step towards technological innovation within the transit industry. Together, they are focused on enhancing passenger experience, driving technological advancements, and shaping the future of public transportation.
