Bangaluru: Bangalore Metro Rail Corporation (BMRCL) has registered almost 20 million rupees in one year through advertisements at its stations and is now preparing to increase it in the next fiscal year. Now he is planning to open every available space in the 40 Phase-I stations for announcements soon.
Experimentation in this regard has already started at the Kempe Gowda Interchange metro station. An unconventional type of advertising greets one here on the escalators. The handrails stand out in a striking pink with a product that is advertised.
When asked about the selection of this very peculiar place, we have received following statement UA Vasanth Rao, the General Manager (Finance) of Bangalore Metro Rail Corporation Ltd:
1. The advertising company wanted to test it and we gave its consent. short term for three months.
2. Similar announcements will be allowed at all Metro stations if companies are interested. “Of the 20 million rupees that we earn, almost 12 million rupees come from advertisements on pillars (docks outside the metro stations that carry the viaduct where the rails are placed.) The supports (a permanent exhibition that promotes a brand or a product) at Metro stations are now becoming popular and there is a high demand for them.
3. We are receiving a lot of inquiries regarding the announcements in Metro stations. BMRCL waited for a while before opening its advertising stations in a big way so that the number of passengers would also increase, which translates into more eyes for the advertiser and It also offers good rates. It is up to the advertisers to put their notices on handrails, elevators, platforms or supports or any space within the station of their preference.
4. Bids will be announced shortly, we are seeing two big agencies that take contracts, possibly one for the Purple Line and another for the Green Line.
When asked about the advertisements inside the trains Rao said that the current focus will be more on the stations than on the trains. BMRCL’s daily income through rates ranges from `90 lakh to 1 crore. Its average passenger between 3.6 lakh and 3.7 lakh daily.
“When we obtain a considerable income through our commercial companies, BMRCL expects to use it to pay their debts.”