Mumbai: October 01, 2018, the Reliance Infrastructure promoted Mumbai Metro One will be celebrating a week-long Daan Utsav between October 2 and 8, 2018. Daan Utsav (earlier called the Joy of Giving Week) is India’s ‘festival of giving’. Launched in 2009, the festival is celebrated every year – commencing on Gandhi Jayanti. Mumbai Metro has been celebrating Daan Utsav from past 3 years. This will be the 4th consecutive year of celebration by Mumbai Metro.
During this week, organizations and individuals can celebrate the joy of giving in any form. As an organization that is thoughtful and caring towards its ecosystem, this festival is a great opportunity not only to impact lives in a positive sense but also set a great example. This Mumbai Metro will collaborate with multiple NGOs working for the cause of differently-abled, underprivileged kids and elderly people. The objective will be to engage with its commuters and encourage them to support the cause.
Mumbai Metro One will be holding a series of fun activities at Andheri, Chakala (J.B. Nagar), Airport Road, Marol Naka and Saki Naka Metro stations as a part of its promotion of Daan Utsav Week. This year Mumbai Metro has partnered with NGOs like CRY, Joy Skill Crafts, HelpAge India and iVolunteer for Daan Utsav. On 6th Oct at 6 pm will be this year’s attraction: a Zumba session specially organised by iVolunteer for Mumbai Metro’s security personnel and housekeeping staff, who can enjoy stress buster moments off their routine schedules.
Mumbai Metro will be providing space and necessary logistical support to collect donations from commuters for differently-abled, underprivileged kids and elderly people for their education and healthcare needs. Besides, Mumbai Metro will be doing promotion of the festival by using digital screens, train and station announcements, train posters, social media, live updates and telecast of workshops, Mumbai Metro website, e-mailers to employees, wallpapers and digital banners.
#DaanUtsav is here! Celebrate the joy of giving in the most unique way with Mumbai Metro.#HaveANiceDay#MetroDaanUtsav pic.twitter.com/0jzIiLTr23
— Mumbai Metro (@MumMetro) October 2, 2018
The building activities at the stations including innovative games to sensitize Metro commuters about the need to give so that we turn into a more caring society. The commuters will be given receipts for their donations on the spot and later emailed the details of the utilization of their donations by the NGOs.
An MMOPL spokesperson said, “We regularly undertake appropriate CSR measures having a direct and positive impact on the community in the local area where we operate. We are elated to celebrate Daan Utsav to foster a sense of compassion within our own organization as well as our commuters. We are not merely a public utility but also an organisation with the humane side. We sincerely urge Mumbai Metro employees and our commuters to come forward and relish the joy of giving back to the society.”