PUNE (Metro Rail News): Officials of Maha Metro have announced their plans to boost revenue through branding and advertising strategies on Line 1 and Line 2 of Pune Metro. The officials aim to bring sustainable additional income to Maha-Metro through non-ticket fare revenue. These advertising strategies will benefit local businesses and advertisers in Pune.
Advertisers have received co-branding rights for several metro stations, including Nal Stop, Garware College, Phugewadi, Pune Railway Station, Ruby Hall Clinic, and Kalyani Nagar. Additional advertisement spaces inside and outside the metro stations have been marked off and allotted to contractors.
Maha-Metro released a proposal for licensing semi-naming rights, train wrapping, and advertisement rights for a 15-year period. These rights include spaces at entry-exit points, walls, exteriors, pillars, bridges, foot-overbridges, and train sets. The estimates for these rights vary from station to station.
Current Annual Revenue
The current annual revenue of Maha-Metro is ₹55 to ₹72 lakh from stations on line 2 and line 1. These lines serve 80,000 to 85,000 passengers daily. The fare structure on the Vanaz to Ramwadi corridor ranges from ₹10 to ₹35, while the fare structure on the PCMC to Civil Court corridor ranges from ₹10 to ₹30. The Khadki, Budhwar Peth, Mandai, and Yerawada metro stations are under construction. It is planned that these metro stations will function within six months.
The available areas for external advertising in underground stations will include entry-exit structures, parking spaces, and designated areas.
Maha-Metro expects a significant boost in revenue in the upcoming years with the increase in advertising opportunities along with the increasing ridership in Pune Metro.
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