NOIDA (Metro Rail News): Noida Metro Rail Corporation (NMRC), has issued a tender for co-branding of six stations on the Aqua Line, Sector 51, Sector 50, Sector 142, Sector 148, Delta 1 and the GNIDA Office.
According to Nisha Wadhawan, the company’s spokeswoman this decision was taken with the aim to increase the metro corporation’s revenue. Under the scheme, the company that will get selected will have indoor and outdoor areas as well as the right to display ads. As per the tender document, no surrogate advertisements will be permitted unless there is a no-objection certificate from the Union ministry of information and broadcasting.
There will be no advertisements regarding achievements by various governments, their departments, ministries, and other bodies. However, the advertiser will not be permitted to sell information, graphics, or other materials related to alcohol and tobacco products. Advertisements can’t contain offensive or derogatory depictions of persons, services, or any other material, the tender stated.
Without written permission from the NMRC, the use of the name, logo, or title will also not be permitted. The co-branding license will be issued for a period of ten years. Seven stations out of the 21 stations have already been selected for co-branding.